Friday March 15, 2019

Footage Shows a Click Farm in Action

Anyone who spends time online has probably heard of, and run into, websites and social media posts that are clearly being promoted by bots. But just what do those bots look like on the other end? While I expected to see rackmount servers spoofing various devices en masse, according to a post from Tom-James Lee, CEO at Vagabond Digital, some of those "click farms" are literally giant banks of smartphones.

This is scary... A click farm in full flow. Most probably these programmatically controlled devices are liking, engaging and clicking on social media posts, pages and ads trying to trick algorithms. You hear about it happening but it's scary to see it in action as it can be seriously detrimental to digital and social marketing for businesses and brands everywhere. Keen to get everyone's thoughts?