Friday January 18, 2019

Netflix Points to Fortnite as Major Competitor

Netflix's Q4 earnings report is out. The streaming giant said they made $16 billion in revenue and doubled their operating profits to $1.6 billion this year, and they say that growth was fueled by "high member satisfaction." But and other media outlets spotted a particularly interesting comment in the report: Netflix said that they earn about "10% of television screen time" in the US and less for mobile, and say that they "compete with (and lose to) Fortnite more than HBO." In addition to aknowledging the sheer popularity of the battle royale game, Netflix also talked about their interactive Black Mirror episode. As we reported yesterday, Netflix sees huge growth potential in the field of interactive media, and believes producers want to blur the lines between video games and television.

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"There are thousands of competitors in this highly fragmented market vying to entertain consumers... Our growth is based on how good our experience is, compared to all the other screen time experiences from which consumers choose." This is another indication of just how big Fortnite has become. In November 2018, the various versions of Epic's battle royale title had a total of 200 million registered players -- a number that has almost certainly climbed since then.