Tuesday January 08, 2019

Verizon and T-Mobile Shame AT&T for Marketing Its 4G Network to Consumers as 5G

AT&T has released an update that changes the icon on some AT&T phones to display the network type as 5G E. The AT&T network does not have true 5G capabilities; in fact the phones are still operating on the same 4G network as before. AT&T is marketing its beefed up 4G network as 5G Evolution to confuse consumers that its network is 5G.

Verizon and T-Mobile have voiced their displeasure of the tactics deployed by AT&T in various ways. The Chief Technology Officer of Verizon, Kevin Malady penned an open letter denouncing others who "take an old phone and just change the software to turn the 4 in the status bar into a 5." He calls "on the broad wireless industry to commit to labeling something 5G only if new device hardware is connecting to the network using new radio technology to deliver new capabilities." T-Mobile was more succinct by showing a short video of a cellphone being upgraded to 9G with a sticky note labeled as "9G."

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We lead by example. And we challenge our competitors, vendors and partners to join us. People need a clear, consistent and simple understanding of 5G so they are able to compare services, plans and products, without having to maneuver through marketing double-speak or technical specifications. Our industry knows 5G will change the world. Let's uphold that promise, while maintaining our integrity. The success of the 5G technological revolution must be measured in truth and fact, not marketing hype.