Monday October 22, 2018

17% of Americans Use Smart Speakers

According to a report published by Strategy Analytics, about 17% of Americans use smart speakers, and most of them are from Amazon. The research firm claims that "satisfaction levels are typically in the 90% range, nearly two thirds of users expect to buy another one within the next two years, and voice control is now increasingly preferred to using touchscreens and keyboards." The Amazon Echo and Echo Dot are by far the most popular, taking up about 44% of the whole market, while other Google, Amazon, and Apple products have single-digit marketshares. Apparently, recent security and privacy concerns surrounding smart speaker devices and tech companies aren't scaring customers away, as the paper predicts that smart speaker usage will continue to proliferate.

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The research also found that there is plenty of opportunity for other smart speaker brands: when asked to name one brand they would choose for their next smart speaker, 54% of users chose either Amazon, Google or Apple, leaving nearly half the market open to competitors. Bose, Samsung and Sonos are the most preferred alternatives to the "big three". The online survey interviewed 1011 users of smart speakers in the US in July/August 2018.