Tuesday July 17, 2018

Mobile Game Spending Drives Global App Revenue to $34 Billion in the First Half of 2018

Sensor Tower conducted a study into the amount of revenue that has been made by Apple's App Store and Google Play in the first half of 2018. Together they made an estimated $34.4 billion in the first half of 2018 with 78% of that coming from mobile gaming revenue. Gaming expenditures by customers accounted for $26.6 billion of the pie. Google Play customers downloaded 15.0 billion of the 19.5 billion total mobile game downloads, but App Store customers spent $6 billion more than Google Play users on games. It is to be noted that Google Play isn't available in China like the App Store is.

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Apple's platform earned more than double the revenue of Google's with fewer than half as many downloads. App downloads grew 13.1 percent versus the same period in 2017 on the App Store, where they totaled 15 billion, a larger increase than the 10.6 percent growth experienced by Google's platform at 36 billion installs, or more than double iOS.