Thursday April 19, 2018

Scott Herkelman Confirms NVIDIA GPP Tactics

Scott Herkelman, Vice President & GM Radeon Gaming at AMD, has been getting a bit higher profile this week. We dropped you a bit of his backstory earlier this week and how AMD is launching a marketing campaign focused directly on NVIDIA's GPP action. Scott was in London this week working with AMD resellers and he posted something very interesting on Twitter that goes straight to the heart of our article entitled, "GeForce Partner Program Impacts Consumer Choice." If you have doubts that NVIDIA GPP is real, hear what he has to say:

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I wanted to personally thank all of our resellers who are attending our AMD sales event in London this week, it was a pleasure catching up with you and thank you for your support. Many of you told me how our competition tries to use funding and allocation to restrict or block your ability to market and sell Radeon based products in the manner you and your customers desire. I want to let you know that your voices have been heard and that I welcome any others who have encountered similar experiences to reach out to me. Together we can work to ensure that we give gamers what they truly deserve -- freedom of choice.

The emphasis above is mine, but if you have a "GPP" story to tell, Scott wants to hear about it from you.

In other news, NVIDIA PR is now telling hardware reviewers and journalists that HardOCP was paid by AMD to tell you about GPP. The GPP "transparency" continues. For the record, AMD did not. And for the record, NVIDIA continues its lies.