Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday March 08, 2018

Android Tops iOS in Loyalty Survey

Consumer Intelligence Research Partners, LLC. or CIRP has released new research that finds that Android users are more loyal to their platform that iOS users. They survey of 500 people shows that Android has a 91% loyalty rate while iOS loyalty is at 86%, which is as high as the research company has ever seen.

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Not groundbreaking numbers, but it will be interesting to see what the future brings as far as brand loyalty.

"Android user loyalty now slightly exceeds that of iOS users," said Josh Lowitz, Partner and Co-Founder of CIRP. "Over time, Android loyalty gradually increased, as it achieved parity in availability of apps, music and video, and as the user experience on the two platforms became more similar. Android users also benefit from a wide range of phones from different manufacturers, so they can switch hardware without learning a new operating system."