Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday January 17, 2018

YouTube Announces Stricter Criteria For Monetization And Partnerships

YouTube has announced today that moving forward it wi be tougher to get a partnership and run ads on videos. Previously, channels had to reach 10,000 total views to be eligible for the YouTube Partner Program (YPP). Starting today, new channels will need to have 1,000 subscribers and 4,000 hours of watch time within the past 12 months to be eligible for ads. We will begin enforcing these new requirements for existing channels in YPP beginning February 20th, 2018.

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I'm not sure what problem this solves. I don't see how the spread of content and channels that YouTube doesn't want on their service will be decreased by removing the ability for them to run ads. The article links to their support page to to for a list of what they determine "advertiser-friendly" content.

It’s been clear over the last few months that we need the right requirements and better signals to identify the channels that have earned the right to run ads. Instead of basing acceptance purely on views, we want to take channel size, audience engagement, and creator behavior into consideration to determine eligibility for ads.