Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday December 14, 2017

Facebook Will Launch Pre-roll Video Ads in 2018

For years, Facebook executives have said they don’t want to run "pre-roll" ads -- ads that run before you get to watch the video you want to play -- because users don’t like them. Now, Facebook is going to start running pre-roll ads.

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Facebook, which declined to comment for this story, is expected to begin studying how users respond to the new commercial experience in the coming weeks. "YouTube already established that people will sit through and tolerate pre-roll," says Steve Ellis, CEO of WhoSay, a social influencer marketing company. "It's proven that they haven't sent consumers fleeing."