Wednesday September 13, 2017

Cord Cutter Reach 22 Million by End of 2017

While it was suggested earlier that cord cutters would be to a number around 15.4 million people at the end of 2017, that number has now been revised to 22 million total by the end of the year. If you are not familiar with cord cutting, we have a specific Cord Cutters forum that is subscription-only. Shhhh.

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In 2017, a total of 22.2 million U.S. adults will have cut the cord on cable, satellite or telco TV service to date - up 33% from 16.7 million in 2016 - the researcher now predicts. That’s significantly higher than eMarketer’s prior estimate of 15.4 million cord-cutters as of the end of this year. Meanwhile, the number of "cord-nevers" (consumers who have never subscribed to pay TV) will rise 5.8% this year, to 34.4 million.

"Younger audiences continue to switch to either exclusively watching [over-the-top] video or watching them in combination with free-TV options," said Chris Bendtsen, senior forecasting analyst at eMarketer. "Last year, even the Olympics and [the U.S.] presidential election could not prevent younger audiences from abandoning pay TV."