Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday August 17, 2017

The Essential Phone Is Now Available

Following a number of delays, Andy Rubin’s Essential Phone is finally available to order at Sprint, Best Buy, and direct from the company: the unlocked model will run you $699, and you can get the 360-degree camera add-on for an additional $50 if you purchase the phone through Essential. In his latest blog post, Rubin explains why his handset is special, noting premium materials and long-lasting support (it’ll get two years of Android software updates and three years of security patches). I love the design, but I’m still not sure about that camera notch up top.

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At Essential, we believe that phones are at their best when they serve you, not a company. Our phone comes standard with 128GB of storage, because it’s a small cost for us to absorb and unlike most players in the market, we’re not out to charge customers for incremental upgrades. We’ve made a 360آ؛ camera because we want to unleash the creativity of our customers. And we’ve built in future-proof technology because we want Essential Phone to evolve with our customers’ needs. This is the phone we always wanted, but we didn’t just make it for ourselves. We designed it around you.