Today's Hard|Forum Post
Today's Hard|Forum Post

Saturday August 12, 2017

Hollywood’s Bad Summer Movies Are Driving a Decline in Movie Ticket Sales

Summer has been a total bust for Hollywood: movie attendance dropped by as much as 5% compared to the same period in 2016. While many allege that moviegoers are tired of sequels (which we saw plenty of this summer), I suspect that more and more people are opting to wait (just a couple of months) for the digital releases so they can enjoy films in the comfort of their own homes. And, of course, there is plenty of streaming entertainment to fill any potential void.

News Image

While films like Beauty and the Beast, Wonder Woman, and Get Out fared well at the box office, they were the anomalies in a year full of box office disappointments. Instead of giving moviegoers more badass female leads and genre-bending horror films, Hollywood keeps throwing gobs of money at an unwanted fifth installment of Pirates of the Caribbean, more Transformers movies, and putting $175 million into King Arthur: Legend of the Sword and then clutching their pearls in shock that no one wanted to see them.