Friday August 11, 2017

Amazon Exploring MRE Style Food Packaging

Amazon is looking into (Warning, auto-play video) using the same technology to package MREs to store food for up to a year before shipping it to customers. has discussed selling ready-to-eat dishes such as beef stew and a vegetable frittata as soon as next year, officials at the startup firm marketing the technology told Reuters. Greg Spragg head of Solve For Food, plans to acquire a MATS machine from 915 Labs that can make 1,800 packages an hour.

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While MRE's aren't inherently bad, I dunno how much of a market there is for this. Unless the food is very inexpensive, and of a higher quality than frozen options in the supermarket, it seems like a bit of a gamble.

The company has also filed for a trademark for cook-it-yourself meal-kits - a move that pushed down shares of Blue Apron Holdings Inc - but has not yet detailed its plans for ready-to-eat meal delivery.