Saturday May 27, 2017

Even Fake Leaks Can Help in Hollywood’s Anti-Piracy Wars

Remember how hackers threatened to release a copy of the newest Pirates movie? Apparently, it was fake news: not only was the film held "hostage" incorrectly reported (the hoax actually revolved around The Last Jedi), there wasn’t any movie leaked or stolen at all. Some were quick to mention that this was an excellent opportunity for Disney to reel in some additional publicity, and it looks like they did just that. "Dead Men Tell No Tales" currently has an impressive RT score of 32%.

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Our conclusion was that the ‘hack’ almost certainly never happened and, from the beginning, no one had ever spoken about the new Pirates film being the ‘hostage’. Then, out of the blue, one day after we published our findings, Disney chief Bob Iger suddenly got all talkative again. Speaking with Yahoo Finance, Iger confirmed what we suspected all along – it was a hoax. "To our knowledge we were not hacked," Iger said. "We had a threat of a hack of a movie being stolen. We decided to take it seriously but not react in the manner in which the person who was threatening us had required."