Sunday April 30, 2017

Fewer Cord-Cutters Flocking to Live-TV Streaming Services Than Expected

The subscription numbers for live-TV services haven’t been that impressive, evidently. This writer presents five potential reasons as to why cord-cutters haven’t jumped over to services that are generally less expensive than pay TV and don’t require contracts or leased hardware. My thinking is that people are realizing how overrated and boring most television is and are perfectly content with Netflix and Amazon Prime Video.

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Millions of Americans have canceled their cable TV subscriptions in the last decade, choosing instead to get their video entertainment over the internet. A growing number of services have popped up in recent years that offer cable-like live-TV streaming for this audience: Sling TV, DirecTV Now, PlayStation Vue, YouTube TV, with Hulu planning to launch a competitor soon, and Comcast reportedly looking to get into the fray. Yet, despite the multiple options and the large potential market of cord-cutters and cord-nevers, these platforms have yet to win over the masses.