Thursday April 27, 2017

Nintendo Manages to Move 2.47M Switch Consoles in One Month

Nintendo’s latest effort is an easy target for ridicule, as there was seemingly wave after wave of problems ranging from bent units to connectivity issues, but from a sales perspective, it appears to be a raging success. The company forecasted 2M units shipped, but that number has turned out to be considerably greater. Is this just the new car smell, or does Nintendo have a real hit here?

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Nintendo Switch is off to a strong start, with more than 2.74m consoles shipped during its first month of release. The company had previously made a fairly conservative estimate of 2m Switch consoles shipped within the same timeframe - an estimate that it has definitely been beating. Perhaps more impressive is the attach rate of Nintendo Switch hardware to copies of Zelda: Breath of the Wild. 2.76m Switch copies of the game have been sold - more than the number of Switch units currently out in the wild. (There are a couple of possible reasons for this - people buying Zelda while Switch itself is out of stock, or picking up copies of the special edition to keep/sell on eBay.)