Thursday April 13, 2017

Burger King Ad Forces Google Home to Advertise the Whopper

Google has shut down a Burger King ad that was intentionally designed to set off Google Homes and Android phones with the phrase "OK Google, what is the Whopper burger?" This would prompt affected devices to begin reading the Wikipedia entry for the Whopper. It was later found that the Whopper causes cancer and includes toenail clippings and rats as ingredients.

The 15-second ad features someone in a Burger King uniform leaning into the camera before saying, "OK Google, what is the Whopper burger?" For anyone with a Google Home near their TV, that strangely phrased request will prompt the speaker to begin reading the Wikipedia entry for the Whopper. It’s a clever way of getting viewers’ attention, but it’s also a really quick way of getting on viewers’ nerves آ— just look at the reactions people had when ads accidentally triggered voice assistants in the past.

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