Thursday April 06, 2017

Microsoft Surface Beats iPad in Design, Productivity, Accessory Use in J.D. Power Study

After six years in the running, Microsoft has finally earned the number-one spot in tablet satisfaction, besting the fruity iPad. I am surprised it took this long, as its full OS and practical construction make it a clear winner: indeed, the Surface won the grand prize this year thanks to its features, styling, and design. Microsoft also bested Apple based on size and quality of materials used.

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The J.D. Power U.S. Tablet Satisfaction Study measures customer satisfaction in the tablet market by looking at five areas: performance (28 percent); ease of operation (22 percent); features (22 percent); styling and design (17 percent); and cost (11 percent). The study accounts for 2,238 tablet owners who have owned their current device for less than one year, with participants being questioned between October and December 2016. With these rankings, Microsoft has received the designation as "among the best" on the market, while Apple at 849 points is "better than most."