Tuesday April 04, 2017

Apple Working on "Completely Rethought" Mac Pro and Pro Display

Apple has found the courage to admit that their "trash can" Mac Pro is, in fact, garbage. The company’s SVP of worldwide marketing suggested his company had plenty of creative juice left by quipping "can’t innovate any more, my ass!" when he debuted the bold, clever design in 2013. Unfortunately, it wasn’t until years later that their designers realized a cylindrical design might not have been the best idea.

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"We designed ourselves into a bit of a corner," admits Apple’s Craig Federighi, who looks after software engineering and regularly appears on stage at Apple events to demonstrate OS improvements. "We wanted to do something bold and different. What we didn’t appreciate completely at the time was how we had so tailored that design to a specific vision that in the future we would find ourselves a bit boxed in آ— into a circular shape." Apple’s unusually honest admissions about the Mac Pro come at a time when the company is being accused of abandoning the Mac and macOS.