Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday March 29, 2017

Samsung Galaxy 8 Launches Today and the Tame Apple Press is Terrified

TechEye has an editorial documenting the Tame Apple Press at Reuters leaning towards the new Apple iPhone and admonishing the new Samsung S8. Reading the Reuters quotes is hilarious as they keep telling their readers to wait on buying the Samsung S8 for several months to make sure that the battery situation from the Samsung Note 7 has been remedied. Never mind that this is a completely new phone offering from Samsung and they have literally spent $135 million on improvements and studies to make sure that the issue doesn't occur again. The Reuters article pounds the battery safety issue over and over with quotes from consumers stating that what are they looking for most from Samsung is, "A non exploding phone."

The Tame Apple Press at Reuters is so pro Apple that they suggest that Samsung shouldn't delve into the new functionality and features of the new Samsung S8; rather they should concentrate on battery safety at their unveiling. Other quotes from the Reuters article include, "Downplaying the battery safety issue may also be a sensible marketing option as the new quality measures can't guarantee there will be no future problems. Any failure rate would likely be very low at first." Reuters admits that Samsung even pushed back the launch of their new product to ensure safety is their first priority, but that didn't satisfy the Tame Apple Press. They want more than the new X-RAY system that Samsung implemented to ensure battery safety as using X-RAY images to find potential faults isn't good enough for the Tame Apple Press at Reuters.

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How much more wearing of their heart on their sleeves can the Tame Apple Press at Reuters do? TechEye suggests that Samsung should sue them for suggesting that the new phone will catch fire. To what extent are fanboys allowed to write articles on major websites that proclaim to cover the news. Adding humor by highlighting a previous shortcoming is one thing; Reuters was being malicious in my opinion. I think it should be taken down with an apology sent to Samsung. How do you feel about it? How much bias it too much? Don't forget to check out the Samsung S8 features article that was posted earlier. Lots of good stuff in it!

Downplaying the battery safety issue may also be a sensible marketing option as the new quality measures can't guarantee there will be no future problems. Any failure rate would likely be very low at first.

Samsung said last year it confirmed just 140 faulty batteries in more than 3 million Note 7s it sold - fewer than five in every 100,000. "How confident are they that they can actually find a faulty cell with these additional checks," said Venkat Viswanathan, assistant professor at Carnegie Mellon and a battery technology expert. "It's sort of finding a needle in a haystack."

Some analysts expect the S8, expected to go on sale next month, to outsell the Galaxy S7, which was Samsung's best seller in its first year from launch. Others, though, say consumers may prefer to wait a few months before buying, just to be sure the new phones are safe.

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