Tuesday March 28, 2017

Comcast to Expand Streaming Service Amid Cord-Cutting Trend

The streaming-service onslaught continues as Comcast plans to capitalize on the trend with their offering, dubbed Xfinity Instant TV. While this isn’t a full-blown TV service, it is decently priced (starting at $15 a month) and offers at least one premium channel (e.g., HBO) at its entry tier. The bad news is that you will need to be a Comcast broadband subscriber, but don’t fret, as there are at least three other competitors: AT&T’s DirecTV, Google’s YouTube TV, and Hulu’s unnamed service.

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The service, dubbed Xfinity Instant TV, will be priced as low as $15 a month to roughly $40 a month, sources said. It will include major broadcast networks as well as sports channels like ESPN and Spanish language channels such as Telemundo and Univision. Xfinity Instant TV is expected to be available in the third quarter to more than 50 million homes within Comcast's footprint, which includes cities such as Philadelphia, Washington, D.C., and Chicago. The company is changing its video offerings to be more targeted as viewer habits evolve. Xfinity Instant TV will be aimed at high-speed Internet subscribers who cannot afford or do not want to pay for bigger cable bundles, sources said.