Friday March 17, 2017

Google Pulls Beauty and the Beast 'ad' from Home

Users of Google Home have been up in arms about an ad for Disney's Beauty and the Beast making its way into their "My Day" updates. Google has now pulled it. According to Google this was not intended to be an ad, but rather a relevant calendar update. A company like Google certainly has to walk a fine line between bringing in that Google money, and not pissing off its users with its ads, so maybe it should't be a surprise that they make a mistake every now and then. To me, however, it should have been pretty evident that this one would have gone over like a lead balloon.

I guess sometimes organizations can have the kind of group think that can result in this sort if thing. In my opinion, Google should take this as a warning sign that their corporate culture may have become too disconnected from their user base, and make some much needed changes before it is too late.

News Image

He added that Google faces a different challenge to Amazon, which markets rival home assistant the Amazon Echo.

"Google's primary business model is predicated on advertising," he said.

"Whereas for Amazon its about transactional revenue where a voice assistant like Echo can help drive sales."