Thursday March 16, 2017

Netflix May Edit Its Content Specifically for Mobile Users

This news kind of pisses me off because it just reminds me how more and more content is being tailor-made for mobile, even though portables may be the worst way to experience something. It sounds to me like Netflix may just play around with aspect ratios and cropping for streams sent to smartphones and other mobile devices, but this could actually get out of handآ—I would hate to be a director who has to compromise their artistic vision just to appeal to smaller screensآ…

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آ…the company plans to explore streaming mobile-specific cuts of its original movies and TV shows, to satisfy what he said was a growing audience of mobile Netflix watchers. "It’s not inconceivable that you could take a master [copy] and make a different cut for mobile," Hunt said. To date, Netflix hasn’t been delivering different cuts for different viewing platforms, Hunt said, but "it’s something we will explore over the next few years." The idea to be would be to create a version of the content with scenes or shots that are more easily visible or immersive on a mobile phone, since certain shots can be hard to see or can appear diminished on a relatively small phone screen.

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