Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday March 09, 2017

Mazda Claims There Is No Demand for Electric Vehicles

The ubiquity of electric vehicles seems inevitable, so Mazda’s lack of interest in supplementing their current line-up with the charging variety seems like a mistake. The president of Mazda France, Phillipe Geffroy, claims that e-vehicles are only purchased by the rich and those who want to "play the ecological image." Being a smaller automaker, I can only assume that the company cannot afford to do it.

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It’s not clear on what they are basing their perception of low consumer interest in electric vehicles aside from the wealthy, but that has been a strong talking point from automakers and the oil industry for a long time now. The argument is less convincing in 2017 when Tesla has over 400,000 reservations for the Model 3 and electric vehicles in a country like Norway represent over 30% of new passenger vehicles. There’s no reason for customers not to want affordable long-range electric vehicles. In Geffroy’s home country, Renault’s ZOE is having an increasing success and with an available starting price of ~$20,000 after incentive and before gas savings, it’s not only for wealthy people.

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