Saturday February 18, 2017

YouTube Killing 30-Second Unskippable Ads

Those of you who actually watch YouTube’s forced ads will be spending a lot less time doing so, as the site is moving to shorter varieties. While the company’s official reasoning seems to regard improving the viewing experience, the article points out the possibility that YouTube is being threatened by Facebook’s video offerings.

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Google explained that its aim is to provide a better advertising experience for online users. "As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers," said a Google spokesman. Ads shorter than 30-seconds, including the 20-second spots, can be made unskippable. In April last year, YouTube introduced the six-second unskippable bumper ad format. It’s understood that the platform intends to promote this format more heavily in the year ahead. This includes all formats, including TrueView.