Friday February 10, 2017

Steam Discovery 2.0 Analytics and Welcome to Steam Direct

An in depth Steam Discovery 2.0 analysis has been released by Valve. Steam Discovery 2.0 was released late last year onto the Steam platform as a way for customers to find games that they are interested in and what games their friends are playing. The basic premise is that if Valve can show a customer what interests them and their friends, then they will make more purchases. Here are a few of the more interesting tidbits from the article, but there are a ton more within.

  • After the launch of Discovery 2.0, customers were 27% more likely to purchase a game.

  • 46% more games were shown to customers. Recommended by friends resulted in 15% more sales conversions.

  • These resulted in the average customer completing 8.3 purchases last year. This is a 100% increase in sales since the system was introduced.

News Image

The second announcement was that Valve has killed off Steam Greenlight and all the controversy of cheating by developers to make it onto the Steam platform. Now Valve will charge a recouperable application fee to list a title onto Steam. The fee was $100 to make it onto Greenlight. They are contemplating a fee that could be as low as $100 and as high as $5,000. There is going to be some digital paperwork similar to applying for a bank account before a developer can list a title onto Steam. Valve will test the games to make sure that they work, don't contain pornography or other malicious content, then the game will be allowed onto Steam.

Thus, over Steam’s 13-year history, we have gradually moved from a tightly curated store to a more direct distribution model. In the coming months, we are planning to take the next step in this process by removing the largest remaining obstacle to having a direct path, Greenlight. Our goal is to provide developers and publishers with a more direct publishing path and ultimately connect gamers with even more great content.