Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday February 09, 2017

Best Buy Closes Nearly Half of Its Oculus Rift VR Demo Stations

Things don’t seem to be looking that great for the Oculus brand. Aside from all that nasty lawsuit stuff, it now seems that morale is starting to drop for the Rift. Best Buy, it seems, is shuttering a majority of their pop-ups because nobody touched them for days at a time. The running excuse is that they are being closed due to poor overall store performance, while others claim that software bugs made them too difficult to maintain. Facebook doesn’t seem miffed, howeverآ—it seems that they are planning to create their own permanent storefronts to sell and demo VR.

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The scaling back of Facebook's first big retail push for VR comes after workers from multiple Best Buy pop-ups told BI that it was common for them to go days without giving a single demonstration. An internal memo seen by BI and sent to affected employees by a third-party contractor said the closings were because of "store performance." Oculus spokeswoman Andrea Schubert confirmed the closings and said they were due to "seasonal changes." "We’re making some seasonal changes and prioritizing demos at hundreds of Best Buy locations in larger markets," she said. "You can still request Rift demos at hundreds of Best Buy stores in the US and Canada."

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