Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday February 08, 2017

Apple Hires Amazon’s Fire TV Head to Run Apple TV Business

Apparently Apple has hired Timothy D. Twerdahl, Amazon's former head of Fire TV as Vice President in charge of the Apple TV. (Warning, linked page contains a video which plays automatically.) Twerdahl has previously also held roles at both Roku and Netflix. The Apple TV is a part of Apples "other products" revenue category which only generates approximately 5% of the companies revenue as a whole. As we have been reporting for some time now, Apple TV sales have been a major disappointment both for Apple and developers.

Personally I wonder if the Apple TV's woes in latter years has in part been due to Kodi Support for the Apple TV 2 being discontinued, with no support being added for the Apple TV 3, and only alpha support for Apple TV 4. The Apple TV used to be a very popular device to use for Kodi purposes.

Twerdahl joined Apple this month, a spokesman for the iPhone maker said. He had been general manager and director of Amazon’s Fire TV business since 2013, according to his LinkedIn profile. At Apple, Twerdahl reports to Greg Joswiak, a vice president in charge of marketing for the iPhone, according to a person familiar with the matter.