Saturday January 28, 2017

Apple's New MacBooks Officially A Flop, Windows PCs Take High-End Market Share

While there may be a little bit of a bias here, coming from a site called MSPoweruser, Microsoft’s own CFO did in fact reveal that "pricy Windows machines are beating out Apple more often than previously." This is also backed up by recent financial data, which saw gains due to a higher mix of premium devices. I guess what this means is that the Surface line has been a huge hit, and Panos is getting an even bigger desk. As morale continues to lift, you can be sure that the profits of Windows OEMs will benefit as well.

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The result of Apple taking its eye off the ball has been the recent release at the end of October 2016 of the new Macbook Pro, with its biggest innovation being the touch bar and the removal of a large number of essential ports, to be replaced with USB-C slots, resulting in the device being famously slated as another example of Apple’s "dongle-hell" obsession. Now Microsoft ‘s CFO Amy Hood has confirmed that this malaise has resulted in Windows OEMs making gains in Apple’s so far hallowed high margin terrain. Microsoft’s financial results also confirmed as much, noting that Windows licensing revenue from OEMs for consumer devices grew 5% primarily due to a higher mix of premium devices. Microsoft famously claimed that with the announcement of the Surface Studio, which caused many to claim Microsoft is more innovative than Apple, and Apple’s announcement of the disappointing MacBook Pro "more and more Mac users were switching to Surface."

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