Tuesday January 24, 2017

Verizon Claims You Don't Need An Unlimited Data Plan

If you think you know your own data habits better than anyone, think again. Verizon has gone on record with its new ad, which insists that nobody needs unlimited data. The revered cellular provider thinks it is being generous by recommending its 5GB plan, which offers "tons of data" and costs a modest $55. Funny enough, T-Mobile’s CEO took to Twitter and suggested that Verizon was going through some kind of mid-life crisis, tweeting that their Miata needed an oil change. (I’m not sure how I’m supposed to feel about that, since an MX-5 RF is on my radar.)

"When you're on your phone 24/7, you probably think you need an unlimited data plan." Well, yes. I probably do. How else can I watch all those fine NFL games and YouTube videos featuring trapeze artists eating celery while dangling over the Kariba Dam? "Actually," counters the ad, "the majority of people pay for data they never use." Two out of three use less than 5GB, claims Verizon. Now why could this be? Is it because carriers are so astonishingly generous that their customers simply have no idea what to do with all that lovely data they've been given? Or could it be that too many people are so worried about their data plans running out that they behave in an unnaturally conservative manner? As far as Verizon's concerned, its new 5GB for $55 plan is exactly what you need. Presumably, the "you" referred to here is one of the 66 percent, rather than the other greedy, ungrateful 33-percenters.