Sunday January 22, 2017

Tidal May Have Been Wildly Inflating Subscriber Numbers

Remember when Tidal bragged about having millions of subscribers last year? It turns out that Jay Z’s high-quality music streaming service may have exaggerated numbers just a tiny bitآ—which would definitely be putting things lightly, as the company reported having 3 million subscribers when its actual report to labels suggested 1.2 million. Being quite happy with my FLAC collection, I haven’t had any real reason to give Tidal a try, but it does make me wonder why the major players haven’t started selling lossless audio, as there is a clear interest in it and more people have access to greater storage these days.

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آ…Tidal, the music streaming service co-owned by Jay-Z and more than a dozen other music stars, has persistently inflated its subscriber numbers in statements to the media, the public, and investors. The authors of the investigation, Markus Tobiassen and Kjetil Saeter, based their findings on interviews with Tidal staff and internal documents (Tidal began life as part of Aspiro, a Norwegian company). "In April 2016, one month after [a] press release issued by the company claiming three million members, Tidal made payments to the record labels for around 850,000 subscribers," reads a translation of the report provided to Digital Music News. "The figure reported internally by Tidal in April is 1.2 million subscribers."