Saturday December 24, 2016

YouTube Views Are Down Across The Board

Are personalities just not interesting anymore? Nope, this could actually be a technical issue that YouTube may be ignoring. Obviously, this is no good for YouTubers, who are paid based on views.

Why YouTube views have gone down is unclear, but some good theories are floating around. Fratella pointed to two potential causes: view audits and altered video-promoting algorithms. During view audits, YouTubers don’t actually lose views. YouTube is removing botted or invalid playbacks from the view count. This happens all at once in a sort of purgeآ—something YouTube has explained publicly. But now that YouTubers have tools like SocialBlade to more rigorously moderate their data, they may be noticing these purges more, Fratella suggested.