Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday December 21, 2016

How Apple Alienated Mac Loyalists

It's not hard to alienate your loyal customers when all the company does is focus on iPhones. But, to be fair, that's where Apple makes most of its money these days but still, it's kinda crappy to thumb your nose at all your other customers.

While the Mac generates about 10 percent of Apple sales, the company can't afford to alienate professional designers and other business customers. After all, they helped fuel Apple's revival in the late 1990s. In a stinging critique, Peter Kirn, founder of a website for music and video creators, wrote: "This is a company with no real vision for what its most creative users actually do with their most advanced machines."