Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday December 08, 2016

Apple In Talks With Hollywood for Early Access to Movies?

Of course Apple wants to release new movies on iTunes while they’re still in theaters. EVERYBODY wants new movies on their platform while they are still in theaters. Aside from theater owners threatening studios with boycotts, I don't know why this hasn't happened already.

Some studio executives have been pushing to allow home rentals as early as two weeks after theatrical debuts and are considering a deal with iTunes as one option, said the people, who asked not to be identified because the discussions are private. The most recent talks are part of longer-running efforts by Cupertino, California-based Apple to get new movies sooner, two of the people said. Such an arrangement could help iTunes stand out in a crowded online market for movies, TV shows and music.

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