Tuesday December 06, 2016

YouTube Paid Music Industry $1 Billion From Advertising Alone

I have read this blog post twice now and it sure seems to me that YouTube is trying to convince everyone that, despite what the RIAA is claiming, YouTube is actually good for the music industry.

Last year was a bright one for musicآ—after several tough years of declining revenues, the industry started growing again, spurred in large part by the growth of music streaming subscriptions. This year, the industry has even more reasons to be optimistic. Even as music subscriptions have been growing faster than any other subscription type, advertising is another powerful driver of revenue. In fact, in the last 12 months, YouTube has paid out over $1 billion to the music industry from advertising alone, demonstrating that multiple experiences and models are succeeding alongside each other.