Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday November 29, 2016

Consumer Group Wants 'Autopilot' Term Banned From Tesla Marketing

We've been saying this for a while now, albeit for different reasons than the consumer groups have for wanting it banned. Honestly, I have no idea why Tesla is hell bent on continuing to use the term when something like "co-pilot" would be more accurate and attract less lawsuits and complaints.

The California Department of Motor Vehicles put forth proposed regulations that would, in effect, prohibit Tesla from using the Autopilot name to market its vehicles. That was in September. Now, a consumer group is telling the DMV to get on with it. Consumer Watchdog, based in Santa Monica, contends Tesla is misleading consumers by exaggerating Autopilot’s capabilities.