Monday November 28, 2016

Cyber Monday Is Now Pretty Pointless

What do you guys think? Is Cyber Monday pointless now? If you ask me, I still look forward to Cyber Monday every year but fatigue does set in as Black Friday sales start earlier and earlier every year.

Since 2005, Cyber Monday has been the end of Thanksgiving week, as office workers’ brains haven’t quite returned to work, and they use the time to shop online. At least, this is what online retailers must themselves as they schedule sales and other promotions for the additional shopping holiday. Yet is Cyber Monday still a thing, or do we all have shopping holiday fatigue by the time it comes around?