Sunday November 20, 2016

AMC Entertainment CFO Talks Flexible Movie Ticket Pricing

How do we get more people into movie theaters? I know, let’s increase ticket pricing on new and popular releases!

AMC Entertainment is ready to talk variable pricing for Hollywood tentpole movies on early release in its theaters after acquiring Odeon & UCI Cinemas, CFO Craig Ramsey said Thursday. His comments came as AMC Theaters gets set to complete a $1.2 billion deal to acquire an European exhibitor that has experimented with flexible ticket prices, as airlines and hotels already do. "They [Odeon & UCI] are further advanced in variable pricing, where tentpole movies are priced up on release," Ramsey told the MKM Partners Entertainment, Leisure and Consumer Technology Conference during a session that was webcast.

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