Tuesday November 01, 2016

Free Shipping Is A Lie

If you want to get all technical, the term "free shipping" should be "free for ME shipping." And, as the customer, that's all anyone cares about when it comes to free shipping. That said, I personally shop lots of places online that don't offer free shipping and most of the "free" shipping I do get is because I pay for Amazon Prime.

Still, someone has to pay the cost of shipping. If customers or investors aren’t footing the bill, e-commerce companies could easily lose money on every free shipment. That’s sustainable if a new round of financing is coming; otherwise it can plunge a retailer or e-commerce company, especially a smaller one, into financial oblivion.