Thursday October 06, 2016

Search Ads Show Up On Apple's App Store

It looks as though Apple's App Store now has search ads that will be displayed on all devices running iOS 10. Apple claims that it taken steps to ensure that these ads will lead to more downloads of apps from smaller developers, not just the ones with the deepest pockets.

While we've known for months that Apple would start placing adverts in App Store search results, only a small percentage of iPhone and iPad users have seen them so far. From today, however, all device owners running iOS 10 in the US will see targeted apps whenever they search for popular terms like "taxi," "to do" and even "Pokأ©mon" on Apple's app marketplace.