Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday October 05, 2016

Twitter Is Expected to Field Bids This Week

I guess we'll find out if those "Disney acquiring Twitter" rumors we heard earlier this week end up being true. The CEO of Salesforce seems to be pretty interested in Twitter as well, although I wouldn't necessarily agree with his "unpolished jewel" assessment.

Mr. Benioff is looking to make a splashy acquisition that would secure for Salesforce a treasure trove of data as well as a prized consumer brand, according to the people. Mr. Benioff, whose recent approach to Twitter set off the bidding process, sees the social-media pioneer as an "unpolished jewel" with untapped potential in advertising, e-commerce and other data-rich applications he regards as important to the cloud-software juggernaut’s next phase of growth, the people said.

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