Monday October 03, 2016

Amazon Updates Customer Review Policy

Amazon today announced a significant change to its Customer Review Policy today. The company says that it is eliminating any incentivized reviews that are not part of the Amazon Vine program. Here's a snippet from the press release:

Today, we updated the community guidelines to prohibit incentivized reviews unless they are facilitated through the Amazon Vine program. We launched Vine several years ago to carefully facilitate these kinds of reviews and have been happy with feedback from customers and vendors. Here’s how Vine works: Amazon آ– not the vendor or seller آ– identifies and invites trusted and helpful reviewers on Amazon to post opinions about new and pre-release products; we do not incentivize positive star ratings, attempt to influence the content of reviews, or even require a review to be written; and we limit the total number of Vine reviews that we display for each product.