Friday September 30, 2016

Cord-Cutting Could Cost Pay TV Industry $1 Billion in a Year

If cord cutting is costing the cable industry this much money, why aren't they doing anything about it? You would think that cable companies would be scrambling to make people want to keep cable versus cord-cutting.

Pay-TV providers could lose nearly $1 billion in revenue as 800,000 customers cut the cord during the next 12 months, according to a new study from the firm cg42. The results, which are based on an online survey of 1,119 U.S. customers, estimates that pay-TV providers could lose about $1,248 per cord-cutter annually. That’s because the average cord-cutter saves $104 a monthآ—about 56% of their billآ—from dropping cable TV.