Thursday September 29, 2016

Yext Integrates Uber API To Help Businesses Drive Customer Engagement

Does this announcement from Uber and Yext sound appealing to any of you? The dynamic duo wants to deliver "branded content" and advertisements to your phone while you are on your way to your destination.

"Uber and Yext share the same mission آ— to help people go places," said Marc Ferrentino, Yext EVP Strategy & Product. "That's why we integrated with Uber to create a new, immersive experience where stores, restaurants, and other businesses can bring consumers directly to their doors and increase customer engagement through Trip Branding. We're closing the loop so that businesses can provide a great experience all the way from search results to checkout آ— which includes actually getting to the location."