Friday September 23, 2016

Facebook Overestimated Key Video Metric for Two Years

Facebook overestimated the average time people spent watching videos by between 60% and 80%? How the hell do you screw up that bad unless it was intentional?

"We recently discovered an error in the way we calculate one of our video metrics," Facebook said in a statement. "This error has been fixed, it did not impact billing, and we have notified our partners both through our product dashboards and via sales and publisher outreach. We also renamed the metric to make it clearer what we measure. This metric is one of many our partners use to assess their video campaigns."