Tuesday August 30, 2016

Twitter Wants To Share Video Ad Money With You

According to this blog post, Twitter is willing to share more money with content creators in order to entice more people to use its platform. Apparently Twitter is trying to lure you in with a 70% / 30% split versus the 55% / 45% split you get with YouTube.

Today, we’re excited to announce the expansion of our creator revenue programs, which will provide creators of all sizes with the ability to monetize content in multiple ways and generate revenue at scale. Niche is the creator-first platform that provides creators with the ability to grow, understand, and monetize their social presence across all networks. Niche, a part of the Twitter family since 2015, works with 35,000 creators worldwide alongside top brands to develop authentic and resonating branded content.