Monday August 29, 2016

AMD CTO Mark Papermaster and VP of Alliances Roy Taylor Detail Future of VR at IFA 2016

AMD announced today that Senior Vice President and Chief Technology Officer Mark Papermaster, will deliver a keynote address " Race to Reality آ– The Next Billion-People Market Opportunity," on Saturday September 3, 2016 at 1:00 p.m. Central European Time (7:00 AM Eastern Time) in CityCube Berlin at IFA consumer electronic shows in Berlin.

"Today’s examples of virtual reality are just starting to show us what is possible. Key improvements in computing hardware, displays and sensors will occur over the next two to five years that will deliver improvements in performance, affordability, mobility of virtual reality solutions and form the foundation for a breadth of exciting new applications of the technology" said Papermaster. "Virtual and augmented reality have the potential to radically change many industries آ– from entertainment to education to healthcare - as it ushers us into a new era of innovation. The building blocks are all there, now the industry just needs to focus on improving hardware, visualization and software."

The market potential is substantial. A new report from research firm IDC states that the total revenue for virtual reality and augmented reality is projected to increase from $5.2 billion in 2016 to over $162 billion in 2020. Joining Papermaster on stage to discuss VR will be Roy Taylor, AMD Corporate Vice President of Alliances. Taylor was recently appointed chairman of the new virtual reality advisory group within the British Academy of Film and Television Arts (BAFTA). The independent advisory group will be tasked with exploring the impact that VR will have on the current landscape of the film, television and games industries, and the opportunities for the next generation of storytellers to work within a new medium. Several VR industry leaders will also be joining on stage to discuss virtual reality developments in vertical areas including entertainment, broadcasting, journalism and education.

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