Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday August 23, 2016

Intel: Inventive Thinking Behind Amazing Experiences Wins Honors

At Intel, we’re connecting with people in new ways by delivering amazing experiences. We’re providing more immersive sports experiences for fans and athletes; reinventing the possibilities in music, entertainment and fashion; creating a stage for innovators; and offering educational opportunities for underserved communities. It’s all a part of a journey to reposition and revitalize the Intel brand. Our story is simple: "Intel Inside, Amazing Experiences Outside."

On Monday, we were recognized for that work as a Project Isaac Award winner. Inventive. Imaginative. Bold. These are all words AdWeek uses to describe this year’s Project Isaac Award winners: media, advertising, marketing, and technology professionals behind some of the most ground-breaking ideas in their industries. I’m proud that Intel has been honored as a Gold winner in the media category (for video invention) following our collaboration with The Recording Academy and Lady Gaga for this year’s Grammy Awards.