Tuesday August 23, 2016

Google Cracking Down On Intrusive Ads

According to this Google blog post the search giant has plans to crack down on intrusive ads starting in January of next year. What kind of ads does Google feel are "intrusive" you might ask? Here are a few examples:

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Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.