Monday August 22, 2016

VR Taste Testing Alcohol

Although this seems like pure marketing B.S., I wouldn't mind drinking a ton of alcohol while wearing a VR headset to see if in-fact the company's claims are valid. Okay, I would pretty much use any reason to drink a bunch of alcohol but this just gives me an excuse. wink

For a new slant on enjoying the age-old pastime that is boozing, Scottish craft-beer brewer Innis and Gunn and rumrunner Havana Club have brewed up virtual-reality experiences that take you to the hallowed birthplaces of their unique flavours. VR fools the eyes and ears to take you somewhere strange, and the goal of these experiences is to fool your tongue too. By taking you to where these drinks come from, the makers claim you taste them differently.